February 1, 2013
Flora, IN - First Financial Bank announced today plans to build
a new prototype banking center in Flora. The banking center will be
located at 817 East Columbia. Clients will enjoy a full complement
of retail, commercial lending, and wealth management solutions as
well as teller and drive-thru service at the banking center.
"We're proud to continue our long-term commitment to and investment
in the Flora community," said Jill Wyman, First Financial's
executive vice president and co-chief retail banking officer. "The
new site will allow us to continue to provide high-quality service,
innovative banking solutions, and expert financial advice that our
clients expect and deserve."
The 1,600 square-foot facility will include visual merchandising as
well as engaging retail graphics to "take the client on a journey"
that will remind them of defining moments of success in their
lives. The interior of the banking center will be open and
accessible to clients. The building will also incorporate several
elements that reflect the company's commitment to sustainability,
including energy-efficient building materials and lighting
controls.
The new location is expected to open in May. Clients will receive a
letter with additional details. For more information about First
Financial, visit www.facebook.com/firstfinancialbank or
www.bankatfirst.com.
###
About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding
company. As of December 31, 2012, the Company had $6.5 billion in
assets, $3.9 billion in loans, $5.0 billion in deposits and $710
million in shareholders' equity. The Company's subsidiary, First
Financial Bank, N.A., founded in 1863, provides banking and
financial services products through its three lines of business:
commercial, retail and wealth management. The commercial and retail
units provide traditional banking services to business and consumer
clients. First Financial Wealth Management provides wealth
planning, portfolio management, trust and estate, brokerage and
retirement plan services and had approximately $2.3 billion in
assets under management as of December 31, 2012. The Company's
strategic operating markets are located in Ohio, Indiana and
Kentucky where it operates 124 banking centers. Additional
information about the Company, including its products, services and
banking locations is available at www.bankatfirst.com.
