At First Financial, we combine a rich heritage with a promising future.
We are proud of our community–oriented history and team-based culture–it attracts and keeps the best and brightest associates and it ultimately translates into a better service experience for our clients.
Our mission statement and values are at the heart of First Financial's success. Forming our business on these key principles has kept us on the path to success since 1863.
We will exceed our clients' expectations and satisfy their financial needs by building long-term relationships using a client-centered, value-added approach.
What we will become if we achieve our mission:
- We will be successful as a company if we serve all of our stakeholders in an exceptional way.
- We will be an Employer of Choice for high-performance associates in our communities, creating a positive and diverse workplace as our own interests will be aligned with those of our clients and shareholders.
- We will be a preferred financial services provider in our communities. Clients will be offered the opportunity to be in direct contact with decision makers who can provide advice, service, convenience and competitive pricing on a full range of financial services.
- We will be a leader in our communities. We will be a model for others in proactively deploying both our financial and human resources, taking prudent risks to meet the needs of our communities and stimulate economic development.
- We will abide by both the spirit and letter of regulations as we meet the needs of our shareholders.
- Over the long term, we will provide our shareholders a top quartile total return on their investment compared to our peer group.