First Financial building Lawrenceburg branch

April 6, 2011

Business Courier: Cincinnati

First Financial Bank has begun construction on a Lawrenceburg bank branch.

Downtown-based First Financial plans to open the 4,000-square-foot banking center on Eads Parkway in August. That location will replace First Financial’s existing Lawrenceburg banking office on Walnut Street downtown, near the river. The Eads Parkway location on U.S. 50 is in a higher-traffic area.

First Financial is using its new prototype design for the new banking center. That includes “visual merchandising” and retail graphics that aim to remind customers of successful moments in their lives. The interior has an open layout. The building also will incorporate energy-efficient features.

“We’re committed to investing in the area to continue building strong, long-term relationships with our clients, local businesses and the community,” Art Hammond, First Financial vice president and regional market manager, said in a news release.

First Financial, Greater Cincinnati’s second-largest locally based bank, has $6.3 billion in assets and operates 108 banking centers in Ohio, Kentucky and Indiana. It’s the fourth-largest local bank, with $2.2 billion in Greater Cincinnati deposits.

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