First Financial Celebrates Grand Reopening of the Bridgetown Banking Center

March 14, 2011

Cincinnati, OH. - March 14, 2011- Local residents, community leaders and First Financial associates gathered today for a special ribbon cutting ceremony to celebrate the grand reopening of the Bridgetown banking center.

The banking center, located at 5712 Bridgetown Road, now has a brand new look and feel. The interior design upgrades include an open and accessible floor plan, new teller lines, comfortable furniture, bright colors, and engaging merchandising graphics.

"We're focused on building strong, long-term relationships with our clients to help them achieve greater financial success," said Emily Schreiber, First Financial assistant vice president and Bridgetown banking center manager.  "We look forward to sharing the new space with our clients and the community."

In addition to the ribbon cutting ceremony, clients and local residents are invited to stop by the Bridgetown banking center for an open house now through Friday, March 18.  Guests can tour the new space, enjoy refreshments and meet with the banking center team.

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About First Financial Bancorp

First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of December 31, 2010, the company had $6.3 billion in assets, $4.3 billion in loans, $5.1 billion in deposits and $697 million in shareholders' equity. The company'ssubsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.3 billion in assets under management as of December 31, 2010. The company's strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 108 banking centers across 70 communities. Additional information about the company, including its products, services and banking locations is available at www.bankatfirst.com.