First Financial Bank Celebrates Opening of Capitol Avenue Location

September 24, 2010

INDIANAPOLIS, In. -  September 24, 2010 - Local community leaders, residents and First Financial associates gathered today to celebrate the grand opening of the new First Financial location on Capitol Avenue.  The new offices are located in the historic Gibson Building in downtown Indianapolis.

"We're proud to be part of the vibrant community of Indianapolis," said Claude Davis, First Financial president and CEO. "Indianapolis is very important to First Financial and our overall corporate strategy.  From world-class education and health care to top tourist attractions and sporting events, the city is strong and offers companies like First Financial exciting growth opportunities."

REI Construction, based in Indianapolis, renovated the 10,000 square-foot first floor space that includes a retail banking center and offices for small business, commercial and wealth management teams.  Crews worked to preserve the historic elements of the building, including the exposed ceiling and original columns.

"We're thrilled to officially open our offices in the historic Gibson Building, where our clients will enjoy greater access to our downtown banking center and key First Financial associates," said Mary Jo Kennelly, First Financial's Central Indiana regional president. "As we grow, the new location will allow us to continue building strong, long-term relationships with our clients, local businesses and the community. We look forward to being in this location for years to come."

Kirby Durham, assistant vice president, continues to serve as the banking center manager. Clients will find a full complement of retail, small business, commercial lending, and treasury management services at the new banking center.  The interior of the banking center incorporates the bank's new prototype design, which includes bright colors and engaging merchandising graphics to "take the client on a journey" that will remind them of defining moments of success in their lives.  Free parking is available.

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About First Financial Bancorp

First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of June 30, 2010, the Company had $6.6billion in assets, $4.4 billion in loans, $5.2 billion in deposits and $707 million in shareholders' equity. The Company'ssubsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its threelines of business: Commercial, Retail and Wealth Resource Group. The Commercial and Retail units provide traditionalbanking services to business and consumer clients and the Wealth Resource Group provides financial planning,investment management, trust & estate, brokerage, insurance and retirement plan services and had approximately $2.2billion in assets under management as of June 30, 2010. The Company's strategic operating markets are located in Ohio,Indiana, Kentucky and Michigan where it operates 113 banking centers across 75 communities. Additional informationabout the Company, including its products, services and banking locations is available at www.bankatfirst.com.