First Financial Opens New Corporate Administration Center and Banking Center in Springdale

July 11, 2011

CINCINNATI, OH – July 11, 2011 – First Financial Bank continues its commitment to Greater Cincinnati and officially opens the doors to its new Corporate Administration Center and banking center in Springdale.

The Corporate Administration Center, located at 225 Pictoria Drive in Springdale, brings key services and associates together at one location and establishes a more efficient administrative support center. The space includes more than 100,000 square feet and spans four floors of the eight-floor building. Approximately 400 associates within the Ohio call center, deposit and check processing services, mailroom, loan operations, information technology and other administrative functions occupy the new space.

“The new facility in Springdale is a key part of our expansion plans in the Greater Cincinnati area,” said Claude Davis, First Financial president and chief executive officer. “As we continue to experience growth, this investment is a sign of a bright future for our clients, our associates and our bank.”

In addition to the Corporate Administration Center, First Financial opened a retail banking center today on the first floor of the building. Phoebe Kerby, assistant vice president, will serve as the banking center manager. Clients will find a full complement of personal, business and wealth management services at the new banking center. The interior of the banking center will incorporate the bank’s new prototype design, which includes bright colors and engaging merchandising graphics to “take the client on a journey” that will remind them of defining moments of success in their lives.

“Springdale is the ideal location for us to continue our growth efforts and plans for the future,” said Kevin Langford, executive vice president and chief administrative officer. “The new site will allow us to establish a well-organized team environment for associates, and attract and retain the best talent in the industry to continue to grow our business and provide our clients with high-quality service.”

For more information about First Financial Bank, visit www.bankatfirst.com or www.facebook.com/firstfinancialbank.

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