First Financial Celebrates Grand Reopening of the Fairfield South Gilmore Banking Center

January 12, 2011

Cincinnati, OH. - January 12, 2011- Local residents, community leaders and First Financial associates gathered today for a special ribbon cutting ceremony to celebrate the grand reopening of the Fairfield South Gilmore banking center.

The banking center, located at 6060 South Gilmore Avenue, now has a brand new look and feel. The interior design upgrades include an open and accessible floor plan, new teller lines, comfortable furniture, bright colors, and engaging merchandising graphics. Crews also renovated the exterior of the banking center, including new siding and updated landscaping. Enhancements were also made to the drive-thru lanes with the addition of a two-way audio/video teller system.

"The upgrades will allow us to serve clients faster and more efficiently. The personal relationships we develop with our clients is very important to us and we're excited to share this new space with them," said Colleen Anderson, First Financial Fairfield South Gilmore banking center manager.

In addition to the ribbon cutting ceremony, First Financial Bank continues its commitment to the Fairfield community with a $1,000 donation to One Way Farm, a local organization committed to positively impacting the lives of children throughout the region.

Clients and local residents are invited to stop by the Fairfield South Gilmore banking center for an open house now through Friday, January 14.  Guests can tour the new space, enjoy refreshments and meet with the banking center team.

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About First Financial Bancorp

First Financial Bancorp is a Cincinnati, Ohio based bank holding company.  As of September 30, 2010, the Company had $6.2 billion in assets, $4.4 billion in loans, $5.1 billion in deposits and $691 million in shareholders' equity.  The Company's subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management.  The commercial and retail units provide traditional banking services to business and consumer clients.  First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.2 billion in assets under management as of September 30, 2010.  The Company's strategic operating markets are located in Ohio, Indiana and Kentucky where it operates more than 100 banking centers across 70 communities.  Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.