First Financial Adds Name to City's Skyline

May 25, 2012

CINCINNATI – May 25, 2012 –  First Financial officially adds its name to the downtown Cincinnati skyline today as crews begin to install crown signage at the company’s new corporate headquarters located at 255 East Fifth Street.

The crown signage will be visible on both the east and south sides of the building and is expected to take three weeks to complete. In addition to the signage, the 31-story office tower has been renamed the First Financial Center.

“Our new building and signage helps us visibly show our commitment to the Queen City, as well as establishes our company as an integral part of the downtown community,” says Claude Davis, president and CEO of First Financial Bank. “Additionally, having our corporate headquarters downtown provides us significant business development opportunities as well as the ability to attract and retain the best talent in the industry to position the company for future growth.”

The company’s headquarters occupies four floors of the First Financial Center. In addition to First Financial executives and key corporate support departments, the company’s Cincinnati commercial and wealth management sales teams are based in the building. 

First Financial entered a long-term lease agreement with Hines, the building’s developer and property manager, and has established approximately 150 jobs at First Financial Center. Downtown clients, residents and visitors will enjoy a full complement of personal banking, business banking and wealth management solutions at a new banking center scheduled to open in June on the first floor of First Financial Center. Access will also be available from Sycamore Street.

The crown signage and renaming of First Financial Center coincides with First Financial’s plan to invest in Downtown Cincinnati, including serving the exclusive sponsor of the volunteer program for the World Choir Games from July 4-14. First Financial Bank also supports the LISC Financial Opportunity Center in Price Hill, which helps low income families achieve financial stability through financial literacy, employment services and other support. The bank also takes an active role in the development of the business community and supports key Cincinnati Chamber and Leadership Cincinnati programs.