First Financial Announces Realtor Marketing Partnership

August 15, 2011

CINCINNATI – August 15, 2011 – First Financial Bank and Unlimited Real Estate Services, Inc. (URES), a division of Cincinnati-based real estate company Comey & Shepherd, announced a strategic marketing partnership to promote home sales within the Greater Cincinnati, Northern Kentucky and Southeast Indiana areas.

First Financial and URES/Comey & Shepherd will work together to educate local residents about the home buying process and help them identify the right mortgage solution to fit their needs and plans for the future.

“In today’s housing environment, it’s important homebuyers have the right partners to guide them every step of the way, “ said Ed Hensley, First Vice President, Mortgage Lending Manager. “We’re thrilled to team up with Comey & Shepherd to ensure homebuyers have all the tools and resources they need to make smart home purchasing decisions.”

The marketing partnership also provides the opportunity for more than 250 real estate agents to enhance their listings, educate their clients and deliver a well-rounded experience as clients search for new homes throughout the Tri-State. First Financial Bank mortgage loan originators will work directly with both realtors and homebuyers to offer a variety of mortgage options and create customized loan solutions for each client.

“First Financial Bank is uniquely positioned to deliver diverse mortgage products to our agents and clients,” said Mike Wolfer, president of URES/Comey & Shepherd. “We’re excited to be associated with an organization that shares our corporate mission to exceed our clients’ expectations.”

For more information about First Financial’s mortgage lending solutions, visit www.bankatfirst.com, call (877) 322-9530 or connect with First Financial on Facebook at www.facebook.com/FirstFinancialBank.

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