First Financial Announces Site of New Banking Center in Bloomington, IN

July 2, 2013

Bloomington, IN –  First Financial Bank announced today the site of a new banking center in Bloomington located at 10 North College Avenue.

“We’re excited to bring a state-of-the-art First Financial banking center to Bloomington and create a more convenient and enhanced banking experience for our clients,” said Al Roszczyk, Indiana regional president for First Financial. “In addition to continuing to provide high-quality service and innovative banking solutions, this new site will offer clients more parking and drive-thru service, which is not available at our current location.”

The banking center will be part of WS Property Group’s 10 North mixed-use development. Construction will begin this fall.

“We are delighted to have First Financial as part of the 10 North project,” said Eric Stolberg, president of WS Property Group. “We strongly believe the location at 10 and College will provide an excellent opportunity for the bank and local residents.”

Clients will enjoy a full complement of retail, commercial lending, and wealth management solutions at the banking center. The 2,980 square-foot banking center space will include visual merchandising as well as engaging retail graphics to “take the client on a journey” that will remind them of defining moments of success in their lives. The interior of the banking center will be open and accessible to clients.  The new banking center is expected to open during the fourth quarter of 2014.

For more information about First Financial, visit www.facebook.com/firstfinancialbank or www.bankatfirst.com

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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company.  As of March 31, 2013, the Company had $6.3 billion in assets, $3.9 billion in loans, $4.8 billion in deposits and $702 million in shareholders’ equity. The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.6 billion in assets under management as of March 31, 2013. The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 113 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.