First Financial Bank and Visa Begin Offering V.me by Visa to Online Banking Clients

November 14, 2012

CINCINNATI, OH and FOSTER CITY, CA — First Financial Bank and Visa Inc. (NYSE: V) today announced an agreement to provide First Financial online banking clients with an enhanced online shopping experience. With access to Visa’s new digital wallet service V.me by Visa, First Financial clients will be able to sign up for the service to make simple and secure online payments, without having to repeatedly enter account number, bill-to and ship-to information.

First Financial online banking clients will be able to enroll their existing Visa and other payment card accounts, allowing them to pay online by simply entering a user name and password at checkout, whether using a computer or mobile device.  Once logged into V.me, all that’s required to make a purchase is a simple click of a mouse, touch on a mobile browser, or in the future, a wave at the physical point-of-sale. 

“We’re pleased to work with Visa to be the first community bank in our region to offer this service to clients,” said Al Druso, First Financial’s first vice president and director of card services. “Our clients will enjoy a faster, more convenient and secure way to shop online.”

V.me allows First Financial clients to shop online from any device with ease and simplicity. Through First Financial and Visa’s agreement, clients can shop with confidence knowing they’re protected by layers of security within Visa’s industry-leading network. As V.me acceptance continues to gain momentum at a growing number of eCommerce merchants, Visa will work closely with First Financial to broadly deliver the service to its online banking clients. 

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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of September 30, 2012, the Company had $6.2 billion in assets, $3.9 billion in loans, $4.9 billion in deposits and $716 million in shareholders’ equity. The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.4 billion in assets under management as of September 30, 2012. The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 122 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.