February 1, 2013

Flora, IN - First Financial Bank announced today plans to build a new prototype banking center in Flora. The banking center will be located at 817 East Columbia. Clients will enjoy a full complement of retail, commercial lending, and wealth management solutions as well as teller and drive-thru service at the banking center.   

"We're proud to continue our long-term commitment to and investment in the Flora community," said Jill Wyman, First Financial's executive vice president and co-chief retail banking officer. "The new site will allow us to continue to provide high-quality service, innovative banking solutions, and expert financial advice that our clients expect and deserve."

The 1,600 square-foot facility will include visual merchandising as well as engaging retail graphics to "take the client on a journey" that will remind them of defining moments of success in their lives. The interior of the banking center will be open and accessible to clients. The building will also incorporate several elements that reflect the company's commitment to sustainability, including energy-efficient building materials and lighting controls.

The new location is expected to open in May. Clients will receive a letter with additional details. For more information about First Financial, visit www.facebook.com/firstfinancialbank or www.bankatfirst.com.

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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of December 31, 2012, the Company had $6.5 billion in assets, $3.9 billion in loans, $5.0 billion in deposits and $710 million in shareholders' equity. The Company's subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.3 billion in assets under management as of December 31, 2012. The Company's strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 124 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.