First Financial Bank Announces Realtor Marketing Partnership

January 4, 2012

CINCINNATI – First Financial Bank and RE/MAX Ability Plus announced a strategic marketing partnership to promote home sales throughout Greater Indianapolis.

First Financial and RE/MAX Ability Plus will work together to educate local residents about the home buying process and help them identify the right mortgage solution to fit their needs and plans for the future.

“In today’s housing environment, it’s important homebuyers have the right partners to guide them every step of the way, “ said Ed Hensley, First Vice President, Director of Mortgage Lending. “We’re thrilled to team up with RE/MAX Ability Plus to ensure homebuyers have all the tools and resources they need to make smart home purchasing decisions.”

The marketing partnership also provides the opportunity for more than 105 real estate agents to enhance their listings, educate their clients and deliver a well-rounded experience as clients search for new homes throughout the Indianapolis area. First Financial Bank mortgage loan originators will work directly with both realtors and homebuyers to offer a variety of mortgage options and create customized loan solutions for each client.

RE/MAX Ability Plus is the first RE/MAX office in the state of Indiana and is the franchise’s top office in sales volume. The Indianapolis Business Journal ranks the privately held firm in fifth place for Central Indiana. “This partnership will benefit all parties including homeowners, buyers, commercial property owners, commercial buyers, loan officers with First Financial and Realtors with RE/MAX Ability Plus,” said Jimmy Dulin, owner of RE/MAX Ability Plus.

For more information about RE/MAX Ability Plus, visit, or call (317) 843-0011. For more information about First Financial’s mortgage lending solutions, visit, call (877) 322-9530 or connect with First Financial on Facebook at