First Financial Bank Facebook Fans Help Raise $4,000 for Habitat for Humanity

February 5, 2013

Cincinnati, OH - First Financial Bank is pleased to announce its Facebook fans helped raise $4,000 for Habitat for Humanity.

The bank recently partnered with Habitat for Humanity to help bring hope and new homes to local communities.  Local residents were encouraged to visit and "like" the bank's Facebook page, www.facebook.com/firstfinancialbank, December 3 through January 3. For every new "like" the First Financial received on its Facebook page during that timeframe, the bank committed to donating $1 to Habitat for Humanity.

At the end of the campaign, the bank tallied the number of new page "likes" to determine the total dollar amount to be donated to Habitat for Humanity. The donation will benefit four local Habitat chapters in Cincinnati, Dayton, Indianapolis, and Northwest Indiana.

First Financial Bank's approach to community development focuses on three areas of giving, including neighborhood development, economic development and financial education. For more information First Financial, visit www.bankatfirst.com or www.facebook.com/firstfinancialbank.com.


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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of December 31, 2012, the Company had $6.5 billion in assets, $3.9 billion in loans, $5.0 billion in deposits and $710 million in shareholders' equity. The Company's subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.3 billion in assets under management as of December 31, 2012. The Company's strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 124 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.