First Financial Bank Opens New Banking Center in Anderson

December 17, 2012

Cincinnati, OH – First Financial Bank announces the grand opening of its new  Anderson banking center located at 7765 Beechmont Avenue.  Clients will enjoy a full complement of consumer, business, and wealth management solutions as well as teller and drive-thru service at the banking center.  

“We’re proud to join the Anderson community,” said Michelle Edwards, First Financial’s Anderson banking center manager. “The new banking center will allow us to continue to provide high-quality service, innovative banking solutions and expert financial advice that our clients expect and deserve.”

The 3,420 square-foot facility was built using the bank’s prototype design. The design includes visual merchandising as well as engaging retail graphics to “take the client on a journey” reminding them of defining moments of success in their lives. The interior of the banking center is open and accessible to clients. 

The building also incorporates several elements that reflect the company’s commitment to sustainability, including energy-efficient building materials and lighting controls.

To celebrate the grand opening, First Financial is hosting a special contest at the banking center. Local residents can stop by the banking center for a chance to win $500. Associates will provide visitors with a special contest card to use at the ATM. Visitors will then insert the card into the Anderson banking center’s ATM to find out if they are a winner.  Cards must be redeemed by January 31.

In addition to the Anderson site, First Financial also opened new banking centers in Kenwood, Montgomery and downtown Cincinnati this year.

For more information about First Financial’s new Anderson banking center, call 513-624-3440 or visit www.facebook.com/firstfinancialbank or www.bankatfirst.com.

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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of September 30, 2012, the Company had $6.2 billion in assets, $3.9 billion in loans, $4.9 billion in deposits and $716 million in shareholders’ equity. The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.4 billion in assets under management as of September 30, 2012. The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 122 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.