First Financial Launches Facebook Campaign Benefiting Habitat for Humanity

December 3, 2012

Cincinnati, OH – First Financial Bank is partnering with Habitat for Humanity this holiday season to help bring hope and new homes to local communities. Starting December 3 through January 3, First Financial bank will donate $1 to Habitat for Humanity for every new “like” on the bank’s Facebook page.

“At First Financial, we’re committed to giving back to the communities we serve and this Facebook campaign is a fun way for the entire community to get involved. Together, we can help give the gift of home ownership this holiday season,” said Jill Wyman, executive vice president and co-chief retail banking officer.

Now through January 3, local residents are encouraged to visit and “like” the bank’s Facebook page, www.facebook.com/firstfinancialbank. At the end of the campaign, the bank will tally the number of new page “likes” to determine the total dollar amount to be donated to Habitat for Humanity. The donation will benefit three local Habitat chapters in Indianapolis, Cincinnati and Dayton.

First Financial Bank’s approach to community development focuses on three areas of giving, including neighborhood development, economic development and financial education. For more information about the campaign visit, http://www.facebook.com/FirstFinancialBank?v=app_487043717990665
or www.facebook.com/firstfinancialbank.

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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of September 30, 2012, the Company had $6.2 billion in assets, $3.9 billion in loans, $4.9 billion in deposits and $716 million in shareholders’ equity. The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management. The commercial and retail units provide traditional banking services to business and consumer clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.4 billion in assets under management as of September 30, 2012. The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 122 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.