First Financial to Offer LifeLock Identity Theft Protection Service

July 28, 2014

Cincinnati, OH — LifeLock, Inc. (NYSE: LOCK), an industry leader in proactive identity theft protection, and First Financial Bank, a subsidiary of First Financial Bancorp (Nasdaq: FFBC), a leading financial institution with more than 100 banking centers located in Ohio, Indiana and Kentucky, announced today that the companies have entered into a new partnership. As a result, First Financial Bank will offer its clients the opportunity to enroll in LifeLock protection at a discounted rate and have their monthly payment automatically deducted from their accounts.

Identity theft is the No. 1 complaint reported in the US for the last 14 years, according to the Federal Trade Commission*.    LifeLock provides proactive alerts that scan the company’s network to help identify potential threats before damage can be done. In the event that identity theft occurs, LifeLock provides award-winning resolution support. First Financial Bank will make LifeLock protection available to its clients via its banking centers and call center.

“LifeLock shares our company values in providing best-in-class, value-added services and consistently exceeding client’s expectations,” said Brian Higgins, FVP, product and e-banking director for First Financial.  “We chose LifeLock for our clients because of its product effectiveness, ease of enrollment and superior service. We see this partnership as one more way we can help our clients succeed.”

For 150 years, First Financial Bank has been dedicated to building client success via personal banking, commercial banking and wealth management services. By offering world-class financial expertise combined with personal community service, the firm focuses on developing lifelong relationships with clients and becoming their trusted partners.

“First Financial Bank is a leader in the financial services industry, and we’ve found a true partner that aligns with our goals of helping people live freely in an always connected world. We’re delighted to join forces in offering a rewarding experience for our customers,” said Todd Davis, Chairman and CEO of LifeLock.

For more information on First Financial, please visit BankatFirst.com.

About LifeLock
LifeLock, Inc. (NYSE: LOCK), is a leading provider of proactive identity theft protection services for consumers and fraud and risk solutions for enterprises. LifeLock's threat detection, proactive identity alerts, and comprehensive remediation services provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity theft protection that goes beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.

About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company. As of June 30, 2014, the Company had $6.5 billion in assets, $4.0 billion in loans, $4.9 billion in deposits and $706 million in shareholders’ equity. The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its four lines of business: commercial, consumer, wealth management and mortgage. The commercial, consumer and mortgage units provide traditional banking services to business and retail clients. First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.5 billion in assets under management as of June 30, 2014. The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 105 banking centers. Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.

 

* Colleen Tressler, “Identity theft tops list of consumer complaints for 14th consecutive year,” Federal Trade Commission, Feb 27, 2014.