First Financial to Serve as Title Sponsor of Ethnic Expo for Third Year

August 30, 2012

Columbus, Ind. – The City of Columbus is pleased to announce First Financial Bank as the title sponsor of the 2012 Ethnic Expo.  First Financial will serve as the major corporate sponsor for the Expo, an event that celebrates the diversity of the Columbus community and showcases ethnic foods, traditions and entertainment from cultures around the world.

“The Ethnic Expo is an important event that celebrates our city’s strong traditions and diverse community,” said Tom Dowd, market president for First Financial Bank. “This event impacts our community in so many positive ways and First Financial is proud to support the event for the third year in a row.”

As Ethnic Expo’s title sponsor, First Financial has donated $25,000 to the city of Columbus to help pay for entertainment, fireworks, staff overtime pay and other major expenses.

Mayor Brown announced that Brazil will be the host country this year.  “We are so thrilled to continue to be able to hold such a wonderful event in Columbus.  Ethnic Expo has a long tradition of celebrating diversity and we have benefited over the years by the richness of cultures represented in our community. We are also so appreciative to First Financial Bank for their leadership in supporting Ethnic Expo, and in partnering with the city to provide a great event that everyone in the city can be part of and enjoy.”

The 2012 Expo, taking place Friday, October 12 and Saturday, October 13, will feature many of the signature programs that have made the event such a success in the past. This year’s headline acts include Mother Grove and Chicago Samba.

Children’s activities will be available from 2:00 p.m. to 4:00 p.m. Saturday next to the information booth courtesy of kidscommons. 

To learn more about Ethnic Expo, please visit www.ethnicexpo.org or contact Ali Crimmins, Special Projects Coordinator at 812-376-2520 or acrimmins@columbus.in.gov.

To learn more about First Financial Bank, visit www.bankatfirst.com or www.facebook.com/FirstFinancialBank.

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About First Financial Bancorp
First Financial Bancorp is a Cincinnati, Ohio based bank holding company.  As of June 30, 2012, the Company had $6.3 billion in assets, $3.9 billion in loans, $5.1 billion in deposits and $717 million in shareholders’ equity.  The Company’s subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management.  The commercial and retail units provide traditional banking services to business and consumer clients.  First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.3 billion in assets under management as of June 30, 2012.  The Company’s strategic operating markets are located in Ohio, Indiana and Kentucky where it operates 129 banking centers.  Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com