First Financial Celebrates Grand Reopening of the Liberty Commons Banking Center

January 26, 2011

Cincinnati, OH. - January 26, 2011- Local residents, community leaders and First Financial associates gathered today for a special ribbon cutting ceremony to celebrate the grand reopening of the Liberty Commons banking center.

The banking center, located at 6945 South Liberty Drive, now has a brand new look and feel. The interior design upgrades include an open and accessible floor plan, new teller lines, comfortable furniture, bright colors, and engaging merchandising graphics. Crews also updated the exterior of the banking center with fresh landscaping.

"At First Financial, we're committed to investing in the area to continue building strong, long-term relationships with our clients and the community," said Brian Collins, First Financial Liberty Commons banking center manager.  "These enhancements allow us to continue to provide high-quality service, innovative banking solutions and expert financial advice that our clients expect and deserve."

In addition to the ribbon cutting ceremony, First Financial Bank continues its commitment to the community with a $1,500 donation to Liberty Township Events Committee.   Clients and local residents are invited to stop by the Liberty Commons banking center for an open house now through Friday, January 28.  Guests can tour the new space, enjoy refreshments and meet with the banking center team.

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About First Financial Bancorp

First Financial Bancorp is a Cincinnati, Ohio based bank holding company.  As of September 30, 2010, the Company had $6.2 billion in assets, $4.4 billion in loans, $5.1 billion in deposits and $691 million in shareholders' equity.  The Company's subsidiary, First Financial Bank, N.A., founded in 1863, provides banking and financial services products through its three lines of business: commercial, retail and wealth management.  The commercial and retail units provide traditional banking services to business and consumer clients.  First Financial Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.2 billion in assets under management as of September 30, 2010.  The Company's strategic operating markets are located in Ohio, Indiana and Kentucky where it operates more than 100 banking centers across 70 communities.  Additional information about the Company, including its products, services and banking locations is available at www.bankatfirst.com.