First Financial Wealth Management’s new name is Yellow Cardinal Advisory Group. You deserve a unique approach because you are one-in-a-million, just like a yellow cardinal. Head here to learn more about the change.


Manage risk. Get more steps. Focus on quality. Eat breakfast. Stay flexible.

Turns out, maintaining financial and physical health have a lot in common. Both take planning, consistency, and a well-trained pro to provide help and encouragement along that way.

Like the road to fitness, no two financial journeys are the same. That’s why we use a dynamic, always-evolving, four-step approach to portfolio construction that takes inventory of your goals, preferences, and risk profile before developing a customized financial plan to serve as the cornerstone of your portfolio.

Our investment philosophy

Comprehensive portfolio construction

It’s true what they say about variety. We believe a holistic, diversified investment strategy helps ensure the appropriate mix of stocks, bonds, and alternative investments to enhance returns and reduce risk.

Emphasis on quality

It can be easy to feel overwhelmed by investment options, or to get caught up in a new investing trend. So, we focus our security selection on high-quality companies and managers who we think offer the opportunity to deliver strong, risk-adjusted returns over the long term.

Flexibility

We believe in the importance of a flexible investment process over a “buy it and forget it” approach. It enables us to be opportunistic for you as market conditions change.

Want real-time examples of how our advisors apply the Yellow Cardinal investment philosophy to our portfolios? Don’t miss our market updates.

Want to learn more? We’re happy to help.

Discover more financial solutions

Putting together the right mix of investments doesn’t happen overnight. Your portfolio can have many different pieces that work together. Consider these options.

 




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Yellow Cardinal Advisory Group, a division of First Financial Bank, provides investment advisory, wealth management, and fiduciary services. Yellow Cardinal Advisory Group does not provide legal, tax, or accounting advice. The products and services made available by Yellow Cardinal Advisory Group are: not deposits, not insured by FDIC or any government agency, not guaranteed by the financial institution, subject to risk, and may lose value.

1 Yellow Cardinal Brokerage Services is a division of First Financial Bank, and are both independent of Raymond James Financial Services.

Investment Advisory Services are offered through Raymond James Financial Services Advisors, Inc. Securities offered through Raymond James Financial Services, Inc. member FINRA/SIPC. Investment products are: Not deposits. Not FDIC insured. Not guaranteed by the financial institution. Subject to risk. May lose value.

Raymond James financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact our office for information and availability. © 2022 Raymond James Financial Services, Inc., member FINRA/SIPC. Visit BrokerCheck by FINRA.

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