Press Releases
First Financial Invests in New Northern Kentucky Team with Hire of New Market President
by First Financial Bank

Cincinnati, OH – February 12, 2019 – First Financial proudly announces Jacob Holbrook as the new market president for the Northern Kentucky region. The hiring of Holbrook is part of a multi-tiered plan to build the bank’s presence in Northern Kentucky. Holbrook leads the local commercial banking team as they work to continue to build strong relationships and deliver customized solutions to clients and the local community.

“I’m excited to be part such an outstanding, hometown company that is truly focused on delivering innovative solutions and making a difference in the community,” said Holbrook. “Helping others achieve their goals and dreams runs in the family. As a young boy, I would join my grandfather, the president of a small community bank, as he visited clients. He wanted nothing more than to support Northern Kentucky and see the community succeed. He inspired me on my own career journey and I’m proud to carry on his legacy.  As the needs of our community continue to evolve, I’m excited to work with local residents and businesses to help shape the future of our region.”

Holbrook and his team work closely with clients to understand needs and goals to offer sophisticated financial solutions. Clients can expect local and timely decision-making with a creative, flexible, consistent, and responsive approach.

“I’m proud to call Northern Kentucky home and am excited to be working alongside our team, local leaders, and all of our wonderful neighbors that make our community so special,” continued Holbrook. “Our team looks forward to continuing to be part of the Northern Kentucky community, as well as expanding our network of businesses and organizations we work with.”

Holbrook, a seasoned banking leader, joins First Financial with more than 15 years of experience. He is a graduate of the College of Mount Saint Joseph. Prior to joining First Financial, he worked for U.S. Bank as vice president of commercial banking and held leadership positions with Huntington Bank and Key Bank.

Holbrook is an active member of the community and currently serves as a member of the Campbell County Leadership Action Group, The Catalytic Fund of Northern Kentucky, Alliance for Catholic Urban Education (ACUE)-Diocese of Covington, Leadership Northern Kentucky, Children Inc., and the Northern Kentucky Chamber of Commerce. He also serves as a youth coach in Campbell County.

For more information about First Financial, visit or connect with the bank on Facebook at  

About First Financial

First Financial Bancorp. is a Cincinnati, Ohio based bank holding company. As of December 31, 2018, the Company had $14.0 billion in assets, $8.8 billion in loans, $10.1 billion in deposits and $2.1 billion in shareholders’ equity. The Company’s subsidiary, First Financial Bank, founded in 1863, provides banking and financial services products through its six lines of business: Commercial, Retail Banking, Investment Commercial Real Estate, Mortgage Banking, Commercial Finance and Wealth Management. These business units provide traditional banking services to business and retail clients. Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.6 billion in assets under management as of December 31, 2018. The Company’s primary operating markets are located in Ohio, Indiana and Kentucky where it operated 158 banking centers as of December 31, 2018, while the Commercial Finance business lends into targeted industry verticals on a nationwide basis. Additional information about the Company, including its products, services and banking locations, is available at