First Financial Bank committed $1.7 billion over 5 years to continue the long history of investing in local communities. The Community Investment Plan with the National Community Reinvestment Coalition, will fund lending and community investments, open eight new banking centers in low- to moderate-income, communities, increase philanthropy and establish an advisory board for governance over the term of the plan.
Increase access to banking services
Increase lending to LMI borrowers & communities
Increase community engagement & investment
The goals and objectives of the plan are well aligned with the bank’s current ALIVE strategy which focuses on providing Access to banking services, Lending in the community, Investing in the community, and Volunteerism, specifically focused on Financial Education.
ACCESS TO BANK SERVICES
LENDING IN THE COMMUNITY
INVESTING IN THE COMMUNITY