2006ANOTHER STEP ON THE PATH TO SUCCESS
All regions are now unified under one name, First Financial Bank, with a new logo, a new client-centered brand and a new tagline of “another step on the path to success.”
Along with new brand standards, First Financial adopted a consistent approach to products, facilities, and client service expectations.
As the company grew, a new market was established in Dayton, Ohio. At the end of 2006, assets were $3.3 billion.