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White glove. Concierge. VIP. Whatever you call it, it’s what you deserve.

More than 10% of U.S. households earn enough to qualify for the specialized services of private banking with benefits that include exclusive pricing, product offerings, and VIP benefits. More importantly, private bankers collaborate with a cross-functional team to solve immediate issues and provide guidance, even on small transactions. A private banker is your trusted advisor. Your advocate. Your point of contact who has access to a comprehensive team of specialists who will work on your behalf. Are you ready? We are.

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We work hard to be different

Top-shelf attention

More than 10% of U.S. households earn enough to qualify for the specialized services of private banking with benefits that include exclusive pricing, product offerings, and VIP benefits. More importantly, private bankers collaborate with a cross-functional team to solve immediate issues and provide guidance, even on small transactions. A private banker is your trusted advisor. Your advocate. Your point of contact who has access to a comprehensive team of specialists who will work on your behalf. Are you ready? We are.

Holistic approach

Your private banker is a trusted advisor, who with one call will deliver personalized support to you. They also collaborate closely with wealth advisors, mortgage loan officers, and business bankers to help you meet your goals. From rapid responses on account issues to complex finance solutions, we can handle it.

Diverse experience

With our team’s diversity of backgrounds, you have access to talents that include investment plus complex lending and finance, to name a few. And, with nearly 140 years of combined financial services experience, our multiskilled team excels across disciplines to tackle any challenge. Plus, their involvement with local causes and initiatives means they understand what it takes to keep your community thriving and growing, which may also matter to you.

Combining assets with aspirations

We know you have big aspirations and we’re here to help ensure your assets are always working hard to help set you up for your next move. It’s like picking berries…we look for the best products and services and bundle them up, just for you. Take, for example, our Premier Money Market account. It not only offers higher interest rates than checking, it also includes interest tiers so that larger balances are rewarded with higher rates.

This is what you can expect from us

When you make an appointment to meet with us, you should expect to be treated like our only client. We’ll listen to you, so we understand your needs and aspirations. We want to get to know you and your family, so we can help apply our suite of products and services to meet your immediate and long-term needs, but with just enough wiggle room to adapt to life’s surprises.

Cash management

How well do you go with the cash flow? Our Premier Checking Account comes with a competitive interest rate that will help your money work harder, and it will never feel easier for you.

They say borrow. We say bestow.

You need it. We help lend it. That’s the kind of relationship that makes private banking the perfect combo at First Financial. Even if your borrowing needs are complex, we’re not worried. Our lending team has the experience to help.

Wealth management with Yellow Cardinal Advisory Group

First Financial Wealth Management is now Yellow Cardinal Advisory Group. We build a wealth management strategy based on your goals, with the same team our clients trust. You get full access to a team of wealth advisors who speak your language, nimble, and well-practiced at navigating personalized wealth management journeys. We never lose sight of your target, so keep on dreaming those big dreams.1

Protect what you’ve worked for

Risk management comes in many forms. The first step to managing your financial risks is to know what they are. We help you uncover potential pitfalls and limit your financial exposure. Our experienced team will manage it for you – so the unexpected never up-ends your plans.

Still wondering if you need a private banker?

Like we said, a private banker manages more than wealth. A private banker serves as your advocate, guiding more-informed decisions for your future and your family’s future. From complex loan structures to estate planning, we can see you through all life stages.

7 questions to ask yourself

We’re ready to serve you and yours.

We look forward to talking with you about your family, your current financial situation, short-term goals, and dreams for the future. We’re committed to long-term relationships and we look forward to starting one with you.

Let’s get started. Just tell us a little about yourself by submitting the form and we’ll get in touch.







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Contact us for how to qualify for private banking relationships and benefits by either submitting the form on this webpage or by calling 1.844.897.1096.

All loans are subject to approval.

All deposit accounts are subject to the Terms and Conditions, Special Handling/Electronic Banking Disclosure of Charges, and possibly other disclosures.

1 Yellow Cardinal Advisory Group, a division of First Financial Bank, provides investment advisory, wealth management, and fiduciary services. Yellow Cardinal Advisory Group does not provide legal, tax, or accounting advice. The products and services made available by Yellow Cardinal Advisory Group are:: Not Deposits, Not insured by FDIC or any government agency, not guaranteed by the financial institution, subject to risk, and may lose value.

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