Skyline of Grand Rapids, Michigan at sunset
Skyline of Grand Rapids, Michigan at sunset

here for you and your business, West Michigan

Putting your success and prosperity first. We’re West Michigan locals and understand the unique opportunities in the region.  With robust experience in industries from logistics and manufacturing to agribusiness and technology, our complete banking suite offers everything from lending and treasury management services to wealth management tools, to employee banking bonuses, and all the essentials in between. 

Your local team

Your goals, Your timeline. We're here for you

Our "secret sauce" is the holitic services that provide the right solutions at the right time to power your goals. Services include:

Legacy

  • Wealth

Start-up

  • Operating accounts1
  • Access to capital1
  • Owner onboarding

Expansion

  • Lending solutions
  • Specialty products
  • Treasury management
  • Customized financial planning

Optimize

  • Employee services
  • WORKlife & Financial wellness

Exit Planning

  • Succession planning
  • Liquidation

Transaction

  • Mergers & acquisitions

A message from your market president

Chris Turner
Commercial Regional Market President, West Michigan

West Michigan is rife with possibility — creativity and innovation combined with grit and resilience. Your local First Financial Bank is made of Michiganders through and through, and we are invested in this region. We offer vast financial experience and a family of companies that provide cutting-edge knowledge in sophisticated niche products. Reach out today to learn how we can support your business goals.

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Creating opportunities for clients and communities to thrive

We’re committed to doing what’s right for our clients and our West Michigan community. Through volunteerism, workforce development, financial wellness, and access to homeownership, we invest in the people and neighborhoods we serve every day.

Learn more about our Corporate Social Responsibilty.
  • Term loan and revolving line of credit

Industrial Machinery Manufacturing

  • Construction Loan and Line of Credit with full depository and cash management provider relationship

Healthcare Facility

Our family of companies

Bannockburn Capital Markets

Bannockburn is a capital markets trading firm specializing in foreign currency, exchange rate, and commodities advisory and execution services.

Summit Funding Group

Summit Funding Group provides comprehensive leasing and financing solutions designed to help your business grow.

Yellow Cardinal M&A Services

With 150+ years of investment banking experience and a 100% focus on middle market companies. Our services include sell-side advisory, buy-side advisory, and equity and debt capital advisory.

Yellow Cardinal Personnel Services

Yellow Cardinal is a premier wealth management and advisory organization that specializes in helping you build, protect, and transfer wealth.

Meet the team

Meet our team serving West Michigan's commercial businesses.

Investments & Wealth Institute™ (The Institute) is the owner of the certification marks “CIMA,” “Certified Investment Management Analyst,” “CPWA,” and “Certified Private Wealth Advisor.” Use of CIMA, Certified Investment Management Analyst, CPWA, and/or Certified Private Wealth Advisor signifies that the user has successfully completed The Institute’s initial and ongoing credentialing requirements for investment management professionals and/or wealth advisors.

Yellow Cardinal Advisory Group, a division of First Financial Bank, provides investment advisory, wealth management, and fiduciary services. Yellow Cardinal Advisory Group does not provide legal, tax, or accounting advice. The products and services made available by Yellow Cardinal Advisory Group are: not deposits, not insured by FDIC or any government agency, not guaranteed by the financial institution, subject to risk, and may lose value.