First Financial Bank executives and Covington officials participating in 6th & Madison ribbon-cutting
Group of people cutting a ribbon

First Financial Bank celebrates the grand opening of 6th & Madison

Covington, KY – Feb. 14, 2022 – First Financial Bank (Nasdaq: FFBC) celebrated the grand opening of the new First Financial Community at 6th & Madison in Covington with a ribbon cutting ceremony that included leadership from First Financial, the City of Covington, the Northern Kentucky Chamber of Commerce and other civic and business leaders from the region. The celebration, on February 15, also included donations from First Financial totaling $16,000 for Northern Kentucky nonprofit organizations.

“First Financial exists to be a positive influence and to help our clients and communities thrive,” said Archie Brown, president and CEO of First Financial Bank. “We are very pleased to be here in Covington. Our 6th & Madison financial center will be a cornerstone of business engagement and financial growth for entrepreneurs, business leaders and families throughout Northern Kentucky.”

This new center, at 601 Madison Ave., serves as First Financial’s Northern Kentucky headquarters.

6th & Madison features extensive audio-visual capabilities, over 1,000 square feet of event space, and smaller meeting areas. With its welcoming public spaces, financial wellness resources, and advanced technology, 6th & Madison is the modern face of today’s evolving financial center.

“The new First Financial Community project features much of what makes Covington’s urban core such a vibrant place: adaptive reuse and renovation of a historic building, evolving technology, a corporate citizen that cares about the community in which it ‘lives,’ and a multi-million-dollar investment in services catering not only to our existing local economy but also to the future financial growth of our people and businesses,” Covington Mayor Joe Meyer said. “And the highly visible corner of Sixth and Madison is the perfect place for all of this to come together. Thank you to First Financial.”

First Financial provides clients with multiple consumer and commercial banking functions, along with lending, wealth, and financial wellness advisory services at 6th & Madison, positioning the bank well to build on its successful track record of driving economic growth in Northern Kentucky.

To celebrate the occasion, First Financial is providing $1,000 grants to 16 different nonprofits from Northern Kentucky. These include the Brighton Center, YMCA of Greater Cincinnati, Aviatra Accelerators, Be Concerned, Catalytic Development Funding Corp. of Northern Kentucky, Horizon Community Funds of Northern Kentucky, Master Provisions, Learning Grove, Welcome House of Northern Kentucky, Housing Opportunities of Northern Kentucky, Life Learning Center, The Ion Center, NKY Community Action Commission, Renaissance Covington, Northern Kentucky NAACP and Covington Business Council.

“We are proud to support these organizations who are working closely together with First Financial to help the entire Northern Kentucky region thrive,” said Roddell McCullough, chief corporate responsibility officer for First Financial Bank. “Just as 6th & Madison is a great environment for business innovation, we also hope it will serve as a creativity hub for these organizations to lift the entire Northern Kentucky community.”

Community and civic organizations and non-profit groups are especially encouraged to use the spaces at 6th & Madison and can do so free of charge.

About First Financial Bancorp.

First Financial Bancorp. is a Cincinnati, Ohio based bank holding company. As of December 31, 2021, the Company had $16.3 billion in assets, $9.3 billion in loans, $12.9 billion in deposits and $2.3 billion in shareholders' equity. The Company's subsidiary, First Financial Bank, founded in 1863, provides banking and financial services products through its six lines of business: Commercial, Retail Banking, Investment Commercial Real Estate, Mortgage Banking, Commercial Finance and Wealth Management. These business units provide traditional banking services to business and retail clients. Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $3.4 billion in assets under management as of December 31, 2021. The Company operated 139 full service banking centers as of December 31, 2021, primarily in Ohio, Indiana, Kentucky and Illinois, while the Commercial Finance business lends into targeted industry verticals on a nationwide basis. Additional information about the Company, including its products, services and banking locations, is available at